Adidas Originals’ I_5923
Elevating "70s style" runner aesthetics with a blend of modern and retro, the collages showcases the timeless appeal of Originals' I_5923 sneakers, merging the past with cutting-edge footwear technology.
My role: Orchestrated the creation and composition of captivating collages within the short video, attending to color, composition, storytelling elements, and audience engagement. Edited the sneaker photos to achieve a pristine and vibrant appearance, revealing their true colors.
Tools: Adobe Photoshop, After Effects
Photo, video, art direction
Photographed fashion editorials to convey brands’ identities and designer’s concepts.
Check out more work here: www.fadingbird.com/
Musée Magazine Issue 24 - Identity
This magazine issue delves into the essence of identity amid challenges and limitations. Through diverse artwork and photography, it explores cultural diversity, context, and the blurred lines between autobiography and fiction.
My Role: Lead photo editor and web producer. I worked closely with the editor-in-chief, spearheaded the selection and curation of featured artwork, aligning them with our theme, magazine's brand identity, and the interests of our target audience. Additionally, I designed the image layout, ensuring visual interest, effective visual hierarchy, and compelling storytelling. I actively collaborated with the social media team to develop engaging promotional content to amplify the reach of the issue. Moreover, I sourced and invited talented artists globally for collaboration, fostering a dynamic creative environment.
Tools: Adobe InDesign, Photoshop, Trello
Onitsuka Tiger 2018 Campaign
Monthly campaign that storytells various approaches to innovate the future from the past, exploring profound life concepts: following one's heart, birthing new beginnings, and embracing boundless living.
My role: Conducted market research and brainstorming sessions to effectively showcase Onitsuka Tiger's iconic retro brand identity, aligning it with their fresh vision for the future. Crafted and refined advertising layouts tailored for various formats, including Ecommerce platforms and dynamic screens in subway stations.
Tools: Adobe Photoshop, After Effects
Personal Project: Mock-up Instagram feed for a plant-based shampoo brand
My objective was to create a visually serene and calming feed, evoking a sense of tranquility through the inclusion of natural elements like sunshine, wind, plants, soft lighting, and raw materials derived from the products. After researching on various natural skincare brands, I curated a page that transcended the conventional notion of selling, instead captivating customers through aesthetic appeal and immersive experiences. In addition to producing captivating photos and videos, I introduced a weekly series featuring environmental movements, nature-inspired artwork, and sustainable technology. Please note that all the photos and videos showcased here were created exclusively by me.
(All photos and videos shown here are created by me)
